Friday, November 28, 2014

Authentic new 7up logo

The lemon-lime soda brand 7up is in the unfortunate position where it is owned by different companies in different countries. In its home market, the United States, it is owned by the Dr Pepper Snapple Group, while the "international" rights belong to PepsiCo. In the US, PepsiCo tries to market Sierra Mist in its place. That spells trouble for global brand development with different looks depending on where you are. This month, PepsiCo unveiled a new visual identity and label design for 7up which is due to be rolled out around the world (except the US) over time.

The previous look launched in late 2010 with a straight forward geometric motif that was a brake with previous designs. The new logo traces back to 7up's heritage with a slightly retro design featuring more irregular curves.

According the SVP Kristin Patrick, "7up believes that everyone is naturally unique and original", and a press release says the campaign and design "builds on brand's authentic equity and history, while staying true to its witty, naturally confident character".

Thursday, November 27, 2014

Ubet – a new betting masterbrand for Australia

Australian lottery and betting company Tatts Group unveiled a new brand for its betting services today. Currently known as TattsBet, they are about to be rebranded under the new name "Ubet". The brand identtiy was developed by Sydney-based design agency Hulsbosch, who also created a new corporate identity for Tatts Group a few months ago.

The rebrand was preceded by months of research both internationally and internally to determine that the company needed a new identity. The name "Ubet" is described as both a colloquial Australian term as well as active and affirmative. The logo features a "flash" device that makes it distinctive and captures the essence of the brand.

Thursday, November 20, 2014

Logo round-up: October 2014

Here's the much-awaited logo round-up for October 2014, a month that brought about several interesting logo changes around the world. These included the Nasdaq, cartoon channel Boomerang, Portuguese web portal Sapo, Queensland in Australia, the Russia 2018 World Cup and Hong Kong airline Cathay Pacific.

Wednesday, November 19, 2014

Kemistry brands Romanian catch-up service

Digi is Romania's leading satellite TV platform. Like many other in the industry, it has expanded over the years to offer new services. Last month, it launched a new catch-up service called Digi Play. London-based agency Kemistry has been Digi's design partner for several years and also developed the logo and interface for Digi Play.

Tuesday, November 18, 2014

Dynamic identity for analytics company Newton Media

Newton Media is a Czech company that offers media monitoring, press digests and analysis, describing itself as the leader in that field in Central Europe. Last month, the company launched a dynamic visual identity, created by Dynamo Branding & design.

The company has traditionally covered print media, but is expanding its coverage. This was the impetus for the redesign. The new logo features a dynamic symbol made up of four overlayed coloured shapes, representing the company four main products - monitoring, analysis, recommendation and implementation. It comes in different formations that represent the complexity of the products.

Rawnet goes nameless

Rawnet is a digital agency based in the small town of Ascot, Berkshire, England. Yesterday, November 17, it launched a new visual identity along with a redesigned website. The new identity was developed with strategic brand and communications specialist Brilliant Path.

Based on the "belief that clients are more important than an agency's name", the new logo is only made up of two symbols as a distillation of the agency. The zig-zag stands for "technology, conversion rates and user engagement" while the heart signfies the agency's investment in people.

Monday, November 17, 2014

Mariestads taps into its heritage

Mariestads is one of Sweden's oldest beer brands, dating back to a brewery founded in 1848. Earlier this year, it adopted new packaging and an updated identity, designed by Swedish agency Neumeister with custom logo typography by Rob Clarke.

All aspects of the brand were designed to highlight the heritage and history of this premium beer brand.