Friday, May 6, 2016

MetaDesign created new identity for Swiss insurer Mobiliar

Die Mobiliar is a Swiss co-operative insurance group which traces its roots 1826, making it the oldest insurer in the country. It is marketed as Die Mobiliar, La Mobilière or La Mobiliare depending on the language of its costumers. Last month they launched a new visual identity, created by MetaDesign.

According to MetaDesign, the updated brand identity shows how die Mobiliar faces the future, particularly in the context digital challenges and opportunities.

Monday, May 2, 2016

Clean look for Rossiya Airlines

Rossiya Airlines is a Russian regional airline based in Saint Petersburg. Last month, they launched a new visual identity as part of an ongoing restructuring within its parent company, Aeroflot. The new look was created by Otvetdesign, also based in Saint Petersburg.

The combination of a swoosh, a plane and the the letter R in the the old logo has been simplified and cleaned up to form a more restrained mark. Otvetdesign performed a full redesign of the company, which included custom fonts and interiors of planes and offices. The planes were given a new white and red livery with a relatively detailed pattern covering the back of the fuselage and the tailfin.

Friday, April 29, 2016

Kontrapunkt's new D for Danish Design Award

The Danish Design Award is an annual event backed by organisations that promote design in Denmark. This year's ceremony was held on April 7 and was the first to use a new visual identity, revealed the preceeding month. It was created by Copenhagen-based design agency Kontrapunkt.

Kontrapunkt's identity is built around a distinctive typeface. The logo is a D made up of the award's name.

Thursday, April 28, 2016

eBay Enterprise relaunched as independent company Radial

Radial is a new company that helps other companies and brands set up "omnichannel commerce", which means they can combine e-commerce and brick-and-mortar stores. It was created through the merger of eBay Enterprise and Innotrac. The former was owned by eBay from 2011 to 2015, and then sold to a group of investors who already owned Innotrac.

The new logo was unveiled last week.

Wednesday, April 27, 2016

Refreshed look for cableco Multimedia Polska

Multimedia Polska is a Polish cable company. A week ago they announced a new development strategy that also included a refreshed visual identity, developed by White Cat Studio.

The distinguished 'M' used in the old logo has been retained, but is refreshed with gradient colouring for the word 'Media'. That gradient is also used extensively in advertisements and other branded communication.

Monday, April 25, 2016

Tokyo 2020 Olympics selects replacement emblem

After last year's silly withdrawal of the emblem for the 2020 Tokyo Olympics following frivolous plagiarism claims, the organisers went back to the drawing board. Then they arranged a contest to come up with a new official emblem for the games, ideally based on a completely new idea. Today, the result was announced.

The winning entry is called the "harmonized chequered emblem" and was designed by Tokyo-based artist Asao Tokolo. It features an indigo blue mosaic, representing "unity in diversity" - different checkers coming together to make a whole. The Paralympic emblem uses a similar pattern.

Swedish Liberal party gets new logo after name change

The Swedish political party Liberalerna was known as Folkpartiet until last autumn when they decided to ditch their old name. The new name means "the liberals" and their policies are probably somewhat liberal, politically.

After using an interim logo for a few months, a new one was revealed over the weekend. The new logo contains a smooth L, although many commentators have zoned in on other qualities.

The old symbol was a cornflower, associated with the Swedish voting rights movement and certain political parties. It is no longer used in the logo, but will still be seen on photos in conjunction with the new logo.