Tuesday, October 18, 2016

Logo round-up: September 2016

Once again, September has been a very active months for notable rebrands. Some major refreshes were launched, including AEG's century old word mark, Dell's slanted E and the clarified NatWest cubes. And there were several completely new brands or designs launched.

It should also be mentioned that it has now been five years since the first edition of the Logo round-up was published. Many thanks for all the suggestions and comments through the years!

Monday, October 17, 2016

W refreshes French gas distributor GRFgaz

GRTgaz is a French public utility that operates the country's national gas distribution network. Last week, it launched a new visual identity with a refreshed logo, designed by the agency W. This is reportedly part of a plan for renewal within the company to position it as a leader in gas infrastructure and the energy transition.

The logo has been refreshed so that the different element work better together. The new look includes pictograms and a typeface.

Sunday, October 16, 2016

Gédéon puts pin on new look for French travel channel Voyage

Voyage is a French thematic TV channel owned by the Fox Networks Group and dedicated to travel programming. This month they launched a new look with a new logo, created by French motion brand agency Gédéon.

Gédéon quickly came up with he idea of using a map pin as a central symbol and incorporated that into the logo. Most of the graphics feature the map pin, while idents are built around holiday photos.

Thursday, October 13, 2016

Red Antler fetch identity for insurance platform Embroker

Embroker is a new fintech company that has created an insurance management platform, dubbed the "first digital brokerage for business insurance". After some time in beta, it launched this week. The visual identity was developed by Red Antler.

According to Red Antler, the agency wanted to create an "experience that's lightyears ahead of the rest of the enterprise insurance industry". In addition to a bold purple logotype, they also created an agile dog mascot, named 'Shotwell'.

Wednesday, October 12, 2016

Contemporary traditional look for Norway's Stortinget

Last month, on September 22, the Norwegian parliament – Stortinget – revealed a new visual identity. The old minimalist logo has been replaced by a more traditional combination of coat of arms and a serif wordmark. At the launch, it was said this would link the past to the future, representing both continuity and renewal.

Norwegian media are reporting that the new identity was developed by design agency Uniform. Other parts of the design programme use colours inspired by Norway's heraldic red and patterns based on architecture around the Stortinget building. The new typeface is Berlingske.

Thursday, October 6, 2016

Neumeister creates world class identity for Swedish brewery Spendrups

Founded in 1897, Spendrups is one of the larger breweries in Sweden. Last week, they launched a new corporate identity, developed by Swedish design agency Neumeister.

The new logo is more contemporary with a modern sans serif and year of establishment displayed prominently. According to Neumeister, it supports Spendrups' vision of being a world class brewery.

Wednesday, October 5, 2016

Structurally creative identity for Xinova by Futurebrand

Xinova is the new name for the Invention Development Fund, an investment fund targeted on R&D. The identity was developed by Futurebrand and launched last week.

The name combines two words that both mean "new", one Asian and one European, thereby conveying the "concept of a global innovation partner". The visual part reflects the idea of "structured creativity", with one solid half of a hexagon that can be completed in different creative ways.