Monday, August 3, 2015

Wolff Olins rebrands Dr. Reddy's Laboratories

Dr.Reddy's Laboratories is an Indian pharmaceutical company that manufactures and sells affordable medicine in India and overseas. At the beginning of July, it launched a new corporate identity, created by Wolff Olins in Dubai and London.

The rebrand is part of Dr. Reddy's development into a more patient-focused company. The symbol is a heart partly made up of circles, where the heart expresses empathy for the patient and the circles stand for dynamism, innovation and agility. The company has also been given a signature colour, purple, which stands for creativity and wisdom.

Thursday, July 30, 2015

Sweden's TV12 gets playful

TV12 is a Swedish television channel with a mix of sports, lifestyle and entertainment programming. It launched in March 2014 and little more than a year later it decided to relaunch itself yet again with more focus of sports, comedy and films. This included a new logo and graphics package, developed by Stockholm-based Chimney.

The previous graphics package (covered here at the time) which positioned TV12 as lifestyle channel has been replaced by a decidedly broader look dominated by orange and circles. The graphics are intended to be playful and idents feature "unexpected" juxtapositions.

Wednesday, July 29, 2015

Loyalkaspar helps the Peabody Award tell its story

The Peabody Award is an American award given to people who've made distinguished storytelling efforts in radio and television. New York-based Loyalkaspar recently finished an overhaul of the award's brand identity as part of an attempt to increase public awareness and extend its activities beyond the once-a-year award show.

Loyalkaspar gave the award its own logo that works independently of the well-recognised gold medal. It is designed to be modern yet timeless. The tagline "Stories that Matter" positions the Peabody Awards as a brand "that invigorates people, culture, and society through the transformative power of stories". Loyalkaspar developed a full brand identity including collaterals and a graphics package for this year's awards show telecast.

Monday, July 27, 2015

Tokyo 2020 Olympics reveals official emblem

The 2020 Olympic Games will be held in Tokyo, which was awarded the right to host the event almost two years ago. Last week, the organising committee presented the official emblem that will represent the games. It replaces the the bid logo that has been used up until now.

The emblem was designed by Kenjiro Sano, who runs a bureau called Mr Design. According to a press release, it symbolises "the world coming together as one", with the central columns representing diversity, the circle an inclusive world and the red "the power of every beating heart". You can also make out the letter T which stands for "Tokyo, tomorrow and team". The inverted version for the Paralympic Games creates an equal sign.

Some of the companion artwork used when the emblem was presented shows the different shapes in the symbol taken apart and recombined in a grid pattern. It remains to be seen if that will be a part of the overall design for these games.

Thursday, July 23, 2015

Cool news from Norway's NRK

Last month, the main news from Norwegian public service broadcaster NRK launched a new look, including new graphics, titles, studios and music. The first overhauled edition of the flagship programme Dagsrevyen could be seen on Norwegian television screens on June 17.

This is the first major visual update for NRK's news programmes since 2007, when they were overhauled with help from London-based branding agency Kemistry. They were brought back this time to advice NRK's in-house team on strategic design. The unconventional title music was composed by Norwegian electronic music duo Røyksopp and aids in giving NRK's news a distinguished identity.

In a report on its new look, NRK's design team says they sought rejuvenation to lure a younger audience and to keep a consistent and clear look across platforms.

Monday, July 20, 2015

Logo round-up: June 2015

Finally, here's the logo round-up for June 2015, a surprisingly busy month with lots of high-profile logo changes, including Facebook, Italian airliner Alitalia, IHOP restaurants, some TV channels and many more.

Monday, July 13, 2015

UFC launches more consistent look

The Ultimate Fighting Championship, known to its fans as UFC, is the world's dominating organisation in the sport of mixed martial arts. It organises championships and produces events for the sport. Over the weekend, it launched a new visual identity, developed with Hollywood-based motion branding agency Troika.

Overall, the new identity should feel premium, electric and lionhearted; UFC's brand attributes. It also places the competitors at the centre. UFC is a sport that is usually enjoyed on television and an important part of the new branding was a new graphics package with innovative ways of providing information to the viewer.

The logo has been given a slight update, but the brand architecture has been given a thorough redesign with consistent logos for UFC's products and other activities.