Wednesday, August 27, 2014

Another lap for British horseracing

The British Horseracing Authority is the governing body for horseracing in the United Kingdom. Last month, it launched a new corporate identity, created by Firedog Creative.

The old logo was outdated, awkward and poorly executed, so it had to be scrapped. Firedog intended for its replacement to work better in digital environments by allowing the symbol to be used without the wordmark, which wouldn't have been possible with the old logo. They opted to use the three-letter acronym for stonger visual impact and a red-white-and-blue colour scheme to reinforce British values.

Tuesday, August 26, 2014

New logo for US talk show The View

The View is a long-running daytime chat show in the United States on the ABC network. Based around a panel of four women discussing topics of the day, the format has been spawned numerous imitations in the US and around the world. In September, the show will relaunch with a new studio and new co-hosts.

Ahead of this, the show revealed a new logo last week. This is reportedly the first time the show changes its logo since it came on the air 1997.

Thursday, August 21, 2014

Australian lottery company Tatts lights new star

Tatts Group is a major Australian lottery and gambling company, operating many forms of significant lotteries and other gambling services and now growing internationally. Yesterday it launched a new corporate identity, developed by Hulsbosch. The new identity aims to emphasise Tatts Group's global reach with a new and more universal star symbol.

The new corporate identity launched this week and the plan is to launch new identities for lotteries and wagering services at a later date.

Wednesday, August 20, 2014

One brand for Dutch public broadcasting

NPO is the centralised organisation responsible for coordinating the activities of public broadcasters in the Netherlands. Public broadcasting in the Netherlands has traditionally been split between several organisations but has over time had to consolidate in the face of increasing competition and budget cuts. Recently, the organisation has worked united all public broadcasting activities under one brand. They feel that they need to present a unified identity with a single brand for the public to find their programming in the digital age.

The final step was taken yesterday, August 19, when the main channels were renamed to include the NPO name. Previously, the main TV channels where known as Nederland 1, Nederland 2 and Nederland 3. They are now called NPO 1, NPO 2 and NPO 3. The radio networks have had an NPO tag added to the beginning of their names. This change has been in the works for some time and the namechanges were announced last year when the NPO also introduced a new logo. NPO's smaller digital channels adopted their new names earlier this year.

For the TV channels, the old logos have simply been amended to include the NPO logo. Existing graphics packages have been updated to include the new logos. The radio logos have been given a new and more monolithic appearance, replacing a set of more varied logos.

Friday, August 15, 2014

Logo round-up: July 2014

July, summertime in the northern hemisphere with relatively few new logos. Yet, you wouldn't know that for all the logo chatter that various media filled out their slow newsdays with. In particular there where two new logos for web sites that caused uproar, even leading the Guardian to claim that the logos had misfired. What was so wrong with the new logos for Airbnb and Foursquare remains unclear. Oh well.

Thursday, August 14, 2014

Ding* – DixonBaxi creates topped up brand

Ding is a mobile telecommunications service aimed at people who want to communicate with friends and family in other countries, allowing people to send so called "top-up" credits to be used for talk, text and data on their mobile phones. Since its foundation it has expanded to 110 countries, working with 300 mobile operators and one million costumers.

It was marketed as Ezetop until the beginning of July when it relaunched as Ding* with a new brand identity developed by DixonBaxi. The name and the asterisk allude to the arrival if a top-up credit. Overall, the brand identity wants to communicate simplicity simplicity and speed.

Siegel+Gale rebrands Indian education organisation

Sudiksha Knowledge Solutions is a social business that was founded to bring quality education to low-income children in India, focused on developing cognitive skills and language arts among pre-schoolers. It recently adopted a new visual identity, developed by Siegel+Gale.

The new identity intends to reflect "joy and beauty of learning" with several new and redesigned graphic elements and an effort to standardise the graphic expression everywhere.