Wednesday, September 21, 2016

Logo round-up: August 2016


Subway launched its funky new logo at the start of the Olympics, but other than that companies mostly held off launching new identities during the games. Once the fire had been put out, several companies launched new logos, including Sears Canada and a bunch of TV channels around the world.

Tuesday, September 20, 2016

Flat dimensionality for TV3 Norway


TV3 is one of Norway's leading commercial TV channels, part of the MTG group. At the beginning of this month, the channel launched a brand new look, which it says reflects the increased investment in programme quality it has undertaken over recent years.

The new look was created by Oslo-based agency Racecar. To maintain familiarity, they updated the existing logo, but gave it a modern "flatter" appearance. In animation, the logo will spin and rotate to reveal its dimensionality. The rest of the graphics use a restrained colour palette to highlight the programming.

Monday, September 19, 2016

Nowo, new name for Portuguese cable company


Cabovisão, one of the leading cable TV companies in Portugal, was rebranded last week. It is now known as Nowo. The name means "now" in Portuguese and reflects "a new attitude and approach to the market".

The new logo is described as "simple and strong" and the overall communication platform will be "clear, simple and strong". The orange colour should convey joy and irreverence.

Wednesday, September 14, 2016

A logo for the people from AmeriCares


AmeriCares is an American aid organisation focused on disaster relief. Having never really changed its logo since its foundation in 1979, this week AmeriCares launched a completely new visual identity.

For the first time, the non-profit will have an icon, representing the "people AmeriCares serves". It is hoped that the icon will be understood and recognised across cultures.

Monday, September 12, 2016

DesignStudio delivers more on Deliveroo rebrand


Deliveroo is a company that allows people to order restaurant food on the Internet and have it delivered to your home. Available in several countries, it is a sort of Airbnb or Uber for meals. Last week, they launched a new visual identity, created by DesignStudio, who have a track record of branding promising digital start-ups.

This was one of the big brand design stories last week and I won't rehash too much of it here. Deliveroo's Medium post and Creative Review's article already cover it well. However, since those texts were written, DesignStudio has posted their case study on their website. It provides more insight into the versatility of the new symbol and its colour scheme.

Thursday, September 8, 2016

Connected identity for network tech company Zyxel


ZyXEL is a Taiwanese manufacturer of modems and other networking equipment. It has been active since the late '80s, but has been fairly anonymous with a restrained identity. This changed on Monday when the company launched a rebranding initiative. Zyxel will now be marketed as "Your Networking Ally" as people increase our their of networked devices over the coming years.

The company has a new logo, which it says "shows how Zyxel connects customers to their potential with both wired and wireless connections". It can be used with five bright background colours. The launch is supported by five stick figure characters that "exemplify Zyxel’s approachable and supportive nature".

Wednesday, August 31, 2016

W simplifies identity for online bank


Fortuneo is one of the leading online-exclusive bank in France. Last week, it launched a refreshed corporate identity, created by the agency W.

The new look keeps the green colour and the character from the old logo, but gives them a more modern and streamlined look. The character has been somewhat abstracted in "origami format" to appear simple and modern. This is part of the bank's mobile first strategy that requires clear and simple communication.