Thursday, June 23, 2016

Saint-Gobain introduces habitable logo

The French corporation Saint-Gobain has diversified manufacturing activities, but is probably best known as a maker of specialised building materials. At the beginning of this month, they launched a new corporate identity, developed by Paris-based Terre de Sienne.

The new logo is slightly reminiscent of the bridge motif it replaces, but has been updated, modernised and transformed into the outline of a city. According to the company, the new symbol shows how "skyline unfolds in an explosion of color, reflecting a Saint-Gobain that, after more than three centuries of existence, is more dynamic than ever". Crucially, it humanises the company, shifting focus from durable construction to pleasant habitation.

Tuesday, June 21, 2016

SomeOne creates elegant identity for skincare brand Debbie Thomas

Debbie Thomas is a UK skincare brand specialised in treating skin problems, such as scarring, discolouration and ageing. Last month, they introduced a new visual identity, developed by SomeOne in London.

The new identity is mostly based on elegant typography and graphics presented in grey tones. The most striking part of the new look is a set of brand images that highlight the areas of the body targeted by Debbie Thomas' treatments. They were created by pouring together 100 bags of white flour ad pressing mannequin faces and body parts into it. SomeOne also rewrote different technical descriptions to make them clearer.

Monday, June 20, 2016

Philippine's PLDT adopts three-sided logo for two brands

PLDT, or the Philippine Long Distance Telephone Company, is the leading telecommunications provider in the Philippines. In addition to their landline operations they also provide mobile telephony through their subsidiary Smart Communications. Last week, both PLDT and Smart launched new corporate identities with matching logos. At the same time, the company has abandoned its long-winded full name to use PLDT as its legal name.

The new triangle-shaped logo symbolises the "powerful convergence of PLDT and Smart", as well as the Greek letter Delta, which apparently means change. Its is decidedly more contemporary than the two logos it replaces.

SomeOne creates happy identity for Personal Group

London-based agency SomeOne has delivered this really neat project for Personal Group, a leading provider of employee services. The company has long had a direct face-to-face relationship with its costumers, but more recently they have also launched a new online platform called "Hapi" where users can track their benefits digitally.

SomeOne distilled its brand strategy into an idea called "Work Happy". Visually, this was expressed through a happy new logo, featuring a smiling PG monogram always shown against a yellow background. Sub-brands were also aligned with the new look, including a new wordmark for Hapi and a set of icons.

Thursday, June 16, 2016

Logo round-up: May 2016

The new Instagram icon was easily the biggest logo change in May, but there were many other things that happened. The resurrected logos for DC Comics and Co-op in the UK were also subject to a lot of buzz on the web. This logo round-up is most extensive in a while, gathering almost 50 different projects from around the world.

Wednesday, June 15, 2016

Plzeň points out new logo

Plzeň is the fourth-largest city in the Czech Republic. It is also known by its German name Pilsen and to the outside world it may be best known as the place where pilsner beer was originally brewed. The city recently finalised a contest to find a new logo for the city. The winning suggestion was created by Dynamo design who will now develop the logo into a full manual in anticipation of its eventual adoption as official city logo.

The new logo consists of a sign pointing west, highlighting Plzeňs location in the Bohemia and the idea that the city has always gone its own way. The signature colours are green and yellow, used historically by the city.

Canadian bank BDC updates its logo

BDC, or Business Development Bank of Canada, is a government-owned bank that provides financing for Canadian businesses. Last week it introduced a new corporate identity, the creation of which is credited to communications agency Cossette.

The new logo is launched with a large campaign that highlights BDC's financing and advisory services, as summed up by the slogan "financing. advising. smarts.".