Tuesday, September 2, 2014

ComprendreChoisir selects new logo

ComprendreChoisir is a French website that offers practical information and advice about products and everyday problems. It generates much of its traffic from search engines, but early last month it launched a new visual identity to help build an independent brand.

The new identity was created by French agency Royalties who came up with an owl mascot as a universal symbol for knowledge. It lives in a brightly coloured environment.

Monday, September 1, 2014

Cinematic look for Poland's TVN7

TVN7 is a popular commercial television channel in Poland. Working as the secondary channel of market leader TVN, it is heavily focused on movies and drama series. Today, TVN7 is launching a new logo and new graphics package, created by German broadcast design agency Luxlotusliner. New music was produced by Paris-based Novaprod.

The new look is designed to be dynamic, modern and cinematic. New idents employ both traditional props and 3D animation to create an "avant garde" look with vibrant yet restrained colours. The simple logo uses a circle which aligns it with the main channel.

Friday, August 29, 2014

Volvo rolls out simplified logo

Everyone knows of Volvo, right? One of Sweden's most famous brands, known for safe quality cars. Some decades ago, the car making part of Volvo was sold off and is now in the hands of a Chinese company. This week, August 27, Volvo Cars introduced an updated version of its logo. It was created by Stockholm Design Lab who name Trollbäck + Company as a project partner.

The new version of the "ironmark" – as the mark is called – has been simplified to its purest form with an uninterrupted iron symbol, optimised for all environments. The simple form is said to embody Volvo's brand vision; "to be the world's most progressive and desirable car brand". It was introduced to celebrate a new line of cars. The first model in the line is called XC90 as will also be the first to feature the updated logo.

Thursday, August 28, 2014

First European Games unveils its brand look

The European Games is a new multisport event that is planned to be held quadrennially as a sort of "European Olympics". The first European Games have been awarded to Baku in Azerbaijan who will host the first such event next year. Yesterday, the organising committee unveiled the look of the games, created by SomeOne in London.

The games' logo was unveiled about a year ago, what was revealed yesterday is the imagery, pictograms and other graphic design elements that will constitute a full identity programme. It takes its inspiration from the nature of Azerbaijan and at its core is a colourful image of a pomegranate tree.

Wednesday, August 27, 2014

Another lap for British horseracing

The British Horseracing Authority is the governing body for horseracing in the United Kingdom. Last month, it launched a new corporate identity, created by Firedog Creative.

The old logo was outdated, awkward and poorly executed, so it had to be scrapped. Firedog intended for its replacement to work better in digital environments by allowing the symbol to be used without the wordmark, which wouldn't have been possible with the old logo. They opted to use the three-letter acronym for stonger visual impact and a red-white-and-blue colour scheme to reinforce British values.

Tuesday, August 26, 2014

New logo for US talk show The View

The View is a long-running daytime chat show in the United States on the ABC network. Based around a panel of four women discussing topics of the day, the format has been spawned numerous imitations in the US and around the world. In September, the show will relaunch with a new studio and new co-hosts.

Ahead of this, the show revealed a new logo last week. This is reportedly the first time the show changes its logo since it came on the air 1997.

Thursday, August 21, 2014

Australian lottery company Tatts lights new star

Tatts Group is a major Australian lottery and gambling company, operating many forms of significant lotteries and other gambling services and now growing internationally. Yesterday it launched a new corporate identity, developed by Hulsbosch. The new identity aims to emphasise Tatts Group's global reach with a new and more universal star symbol.

The new corporate identity launched this week and the plan is to launch new identities for lotteries and wagering services at a later date.