Dr.Reddy's Laboratories is an Indian pharmaceutical company that manufactures and sells affordable medicine in India and overseas. At the beginning of July, it launched a new corporate identity, created by Wolff Olins in Dubai and London.
The rebrand is part of Dr. Reddy's development into a more patient-focused company. The symbol is a heart partly made up of circles, where the heart expresses empathy for the patient and the circles stand for dynamism, innovation and agility. The company has also been given a signature colour, purple, which stands for creativity and wisdom.