Launched in 2008, Alibi is a British television channel dedicated to crime and procedural series. Yesterday, it launched a new graphics package and refreshed visual identity, designed by London-based motion design studio Art&Graft.
The studio took an evolutionary approach to give the channel a premium feel. Their solution features red strings that symbolises crime narratives, with a detective's pinboard used to convey information to the viewer. In the channel idents, the string runs through different environments, presenting evidence within a scene. The logo was given a subtle typographical update.