Friday, December 9, 2016

Designworks links new logo for Vision Australia

Vision Australia is a non-profit that provides services to blind people in Australia. On December 1, it launched a new corporate identity, reportedly developed by Designworks.

The refreshed brand should put the organisation's commitment to its clients at the centre. A new symbol made up of three interlinked ovals represents how the organisation cooperates with its clients and other organisations.

Thursday, December 8, 2016

From the 80s: Incomplete logo for The Complete PC

The Complete PC, Inc. was a computer peripherals maker in Milpitas, California in the late 80s. Their first product was a board that you could stick into your computer to turn it into an advanced answering machine. It was called the "Complete Answering Machine" and came out in 1987, followed by a fax board, a scanner and other products.

The company's logo was designed by Margaret Hellman of Lawrence Bender & Associates, a Palo Alto-based agency with many high-tech clients. The stencil letterforms were "completed" by coloured bars when the logo was printed in colour, which was probably part of the rationale behind the design.

It may have been introduced with the launch of the answering machine in 1987. It didn't survive long, being replaced by a more sober serif logo by the end of 1988, but it did nonetheless get featured in a few design publications over the following years.

Tuesday, December 6, 2016

ConAgra launches leafy logo after spinoff

ConAgra Foods, one of the larger owners of consumer food brands in the United States, changed its name to ConAgra brands last month (November 10). This marked its spin-off of the potato business Lamb Weston. Remaining with ConAgra are most of its famous brands including Hunt's, Reddi Wip, Slim Jim and Swiss Miss.

The logo above was launched with the new name, featuring a multicoloured leafy symbol, presumably representing different elements or ingredients.

Monday, December 5, 2016

Belgian town Verviers weaves new logos

Verviers is a town in Belgium with a history dating back a millennium and about 50,000 current inhabitants. Last week, on November 29, the town revealed a new visual identity created by Liège-based agency Synthèse.

Logos for smaller towns and municipalities tend to fall somewhere between the mediocre and the awful. This one is remarkably more interesting as it manages to carry out one idea coherently with a variety of applications.

In addition to the main town symbol, there are variations for its three districts. They all feature a green V and a woven pattern.

Thursday, December 1, 2016

CBA brands cultural centre in Milano

Centro Culturale di Milano is, to translate, a cultural centre in Milano. Formed in 1981 it strives to "bring together different stories, people, experiences and cultures". In October it launched a new visual identity, developed by CBA.

Built around the letter C, most collateral features concentric circles, showing how culture spreads from the central point that is the cultural centre.

Wednesday, November 30, 2016

Fazer Marianne shows its stripes

Marianne is a variety of mint candies filled with either toffee or chocolate manufactured by Finnish confectionery maker Fazer. This autumn the brand was given a refreshed look, designed by Finnish agency Pentagon Design.

Overall, the packaging has been purified with simpler graphics. The traditional red or blue stripes have been emphasised, with a simple white circle in the centre to hold the logo and a product shot.

Tuesday, November 29, 2016

DesignStudio brands art service Artfinder

Artfinder is a new service that represents artists and helps them gets in touch with costumers by also helping other people find these artists and their work. Its corporate identity has been developed by DesignStudio.

The strategy is built on the idea of "Making Art Work", making art accessible for all. This is expressed through a clear and unencumbered way of communicating. Central to the branding programme is a red dot, similar to the one used to mark a sold piece of art.