Wednesday, October 7, 2015

New identity for Polish classifieds service Gratka is one of Poland's leading web services for classified ads, part of the Polska Press group. It was founded fifteen years ago and hosts ads for all sorts of goods and services. Last month, it launched a new visual identity, developed by Polish branding agency White Cat Studio.

The modern logo consists of a red rectangle with a white wordmark. In ads, the rectangle has been replaced with different objects of the kind that are on sale at the website.

Monday, October 5, 2015

Friendly Best Western surrenders its crown

Best Western is one of the largest American hotel chains, with more than 4,100 hotels worldwide, operated as a non-profit member association. Last week, it announced sweeping changes in its branding with new visual identities for most of its brands.

In recent years Best Western has diversified its offerings from one unified hotel brand to seven different and it is hoped that these changes will clarify the differences within the newly expanded brand portfolio. In addition to the main brand, two other sub-brands - Best Western Plus and Best Western Premier - have been given new looks. The entire company is about to change is name from Best Western International to Best Western Hotels & Resorts, which also means a new corporate logo.

The new logos have opted for a "friendlier" look with a typeface that resembles handwriting. It is hoped that the three-dimensional aspect of the monograms will help them stand out among other hotel logos. Notably absent is the crown that has adorned Best Western logos for over fifty years.

Wednesday, September 30, 2015

Channel 4 pushes boundaries with new identity


Channel 4 is the fourth major TV channel in the United Kingdom and has a remit and international reputation for creating challenging and innovative programming. This spirit runs through everything it does, including the presentation between the programmes. Yesterday, it launched a completely new identity that included everything from idents to news.

This is huge project involving several agencies and creatives. The lead was taken by Channel 4's in-house agency 4Creative and creative agency DBLG. Channel idents were produced with Academy Films and directed by Jonathan Glazer. Two custom typeface families were commissioned from none other than Neville Brody. Full credits are reproduced at the bottom of this article.

Channel 4 has always sought to bring innovation in their presentation and push the boundaries. The previous set of idents, introduced in 2004, consisted of short films were the logo was only flashed for less than a second. In the new idents, the full logo isn't included at all. Instead, pieces of the logo appear as crystals in various scenes. Other on-screen graphics also see the logo broken up into blocks that are free to flow around. Brody's typeface comes in eight weights and two variations, Horseferry for display and Chadwick for text.

Troika brands the new Daily Show

The Daily Show returned with its new host Trevor Noah this week, after Jon Stewart's departure back in August. The "new" Daily Show is fundamentally the same show, although Noah will probably change things up eventually. So far, the most noticeable change is an overall visual refresh. Comedy Central and The Daily Show worked with Hollywood-based branding agency Troika to create the new identity, including a new logo, an icon, and a complete show package

The old logo was introduced in 1998, before Jon Stewart had started hosting the show, and was arguably now overdue for a change. It's replacement is a relatively simple solution that uses Gotham.

The new intro features a lighter version of the over-the-top news intro tropes, with spinning globes and graphics. Some of it is surprisingly similar, including the orchestration of the main theme by They Might Be Giants, which remains unchanged. Other graphics are similarly light, contrasting with the studio which is still quite dark.

The studio set was designed by Jim Fenhagen and Larry Hartman of Jack Morton/PDG (who were also behind the old Daily Show set, as well as the new set for The Late Show with Stephen Colbert).

Tuesday, September 29, 2015

Red Antler brands healthcare startup Clover

Clover Health is a new data-driven health insurance start-up that seeks to give American seniors more effective healthcare, sort of a contender to be the Uber och Airbnb or healthcare. It's launch identity was devised by Red Antler. The also created the company website. The simple identity is focused on communicating the benefits Clover offers.

Monday, September 28, 2015

TBS previews new logo

TBS is one of the oldest cable TV stations in the United States, started by Ted Turner back in the 70s. It's focus has shifted through the years, but these days it is firmly positioned as a mainstream comedy channel, with sitcoms in primetime and Conan O'Brien later on. Recently, it has trialled a new logo, a version of which can be seen above.

Various version of the logo have been popping up sporadically at least since August, when new promos for the upcoming show Full Frontal were released. In mid-September, it was introduced on TBS's social media accounts, making the change more or less official, even if the logo is still not used on-air or on the official website. The version seen above is the one used on the social media profiles, but it will presumably take on many different textures and colour schemes later on.

Thursday, September 24, 2015

DesignStudio redesigns Lendinvest

Lendinvest is a platform for investing in real estate through lending, branding itself as the worlds leading "peer-to-peer marketplace property lender". At the beginning of this month it launched a new visual identity, developed by London-based DesignStudio (who've previously helped rebrand Airbnb and Logitech). The agency set out to create "a clean, new focus that simplifies the offering and sets the brand apart".

The new symbol is a monogram, with an L and an I in an isometric grid, which should remind you of architecture and space. Backgrounds in ads use pictures of building materials to convey to the investor that they are investing in real buildings.