Wednesday, July 27, 2016

New logo for new region Hauts-de-France

At the beginning of the year France implemented a major reform of its regional subdivisions that saw the number of regions reduced from 22 to thirteen. This was done by merging many of the smaller regions into larger entities. In northern France, the Picardy regions saw itself merged into the twice as populous Nord-Pas-de-Calais. The region was given the interim name Nord-Pas-de-Calais-Picardie, but has decided to change that to Hauts-de-France, meaning "Upper France" or "heights of France".

On July 8, the regions unveiled its new logo, created through a contest. The region had engaged students from different schools and also received proposals from the public. These were put through several rounds of selections, after which the public got to vote on their favourite. The winning suggestion was created by an apparently anonymous student from ESAD Amiens and shows a map of France with a heart enclosing the new region.

Friday, July 22, 2016

Logo revealed for upcoming news channel France Info

The four French public broadcasters (France Télévisions, Radio France, INA and France 24) are coming together to launch a common news service on September 1. This will involve the merger of some websites and the launch of a new TV channel to create a truly cross-platform offering. Last week, the broadcasters announced that the service would be called "France Info". The logo was revealed at the same time, featuring a simple wordmark and two yellow dots.

The name "France Info" is shared with Radio France's radio news channel which will apparently continue as before, although I'm not clear on how the two services will be separated.

The audio identity will reportedly be created by none other than Jean-Michel Jarre.

Thursday, July 21, 2016

From the 40s: Halag

Halag, or Hanf- und Leinenverkaufsgesellschaft A.G., was a company in Basel. The company name indicates they traded in hemp and linens, but other than that there doesn't appear to be much information available on it. The only impression the company has made appears to be it's rather nice trademark, designed by Hermann Eidenbenz and showing a thread running out from a spindle to spell the company name.

I don't know exactly when this trademark was designed and introduced, but it was published in Graphis magazine in 1949. It has subsequently been republished in other publications over the following decades.

Wednesday, July 20, 2016

Brand Union lays out plans for real estate brand Dospuntos

Dospuntos is the new name for a Spanish real estate promotion organisation, described as "the new generation of real estate developers". The brand launch last month and was developed by Brand Union in Madrid.

The Spanish real estate market has struggled on the heels of the euro crisis and the new identity is part of an effort to regain popular trust as the market recovers. The name comes from the Spanish word for the colon mark and features a whimsical logotype and a use of lines that resemble a floor plan.

Tuesday, July 19, 2016

Millford brands merged Dutch lottery

The two leading state-owned lottery operators in the Netherlands have recently concluded a merger process, initiated as the prepare to take on upcoming foreign competiton. As a result Nederlandse Staatsloterij and De Lotto have become Nederlandse Loterij. The new corporate identity launched last week and was created by Leiden-based agency Millford.

The new symbol is a true merger logo, combining the orange fish from the Staatsloterij logo and the arches from the De Lotto logo to create a happy, lively mark.

Monday, July 18, 2016

Vevo gets really simple

In the shadow of the MasterCard rebrand, music video service Vevo also revealed a new logo, introduced alongside a new mobile app. While similar to its predecessor, it is simpler, straighter and more geometric. It is also either black or white, and the overall look for the service uses mostly monochrome graphics and images.

Friday, July 15, 2016

From 1990: The striped MasterCard logo

There's not much point in rehashing the story behind the new Mastercard logo here. What is arguably the biggest rebrand of the year has already been covered extensively by Creative Review, Brand New and just about every media outlet that would cover something like this.

Instead, we can take a look at the logo it replaces: the striped double circle logo from 1990. It is a logo that is most notable for its total ubiquity, not for the actual design. While the names and work of Rand and Bass are known even to non-designers, few would know who designed the MasterCard logo a quarter century ago. As it happens, that redesign was done by a New York-based firm called Lister Butler.