Friday, December 28, 2012

2012 in review


To end a great year, here's a summary of the noteworthy and the memorable in brand design during 2012.


Technology

Easily the most high-profile corporate rebrand of the year, both in terms of public impact and monetary value, was that of Microsoft. The roll-out of a new design program was already progressing when a new Windows logo, designed by Paula Scher at Pentagram, surfaced in February. It continued throughout the year with new logos for many programmes and services, including Microsoft Office, and culminated in the reveal of a new corporate Microsoft logo on August 23.

Microsoft
Revealed and launched: August 23, 2012
The Branding Source

Windows
Created by: Paula Scher
Revealed: Around February 13 (leaked)
February 17 (confirmed)
Co.Design
Brand New
The Branding Source

Telecom

The launch of EE to replace both T-Mobile and Orange on the British market was probably the most talked about telecom rebrand this year. This year also saw new looks for other mobile telcos like M-Tel in Bulgaria and Au in Japan.

EE
Created by: Wolff Olins
Revealed: September 11, 2012
The Branding Source
Brand New

M-Tel
Created by: Saffron Brand Consultants
Revealed and launched: September 24, 2012
The Branding Source
Brand New

Au
Launched: January 16, 2012
The Branding Source

Shaw Communications
Launched: November 5, 2012
Brand New
Press release (archive)

Comviq
Created by: Kurppa Hosk
Revealed and launched: November 7, 2012
The Branding Source

QNBN
Created by: Wolff Olins
Revealed: October 10, 2012
The Branding Source

Finance and insurance

A review of recent bank and insurance logos is usually a review of what is considered trustworthy yet contemporary.

AIG
Revealed: October 2, 2012
The Branding Source

Aetna
Created by: Siegel+Gale
Revealed and launched: January 18, 2012
Aetna - Our Brand Story
Siegel+Gale (archive)
Business Wire
Brand New

KfW
Created by: MetaDesign
The Branding Source

NYSE Euronext
Created by: Interbrand
Revealed and launched: May 14, 2012
The Branding Source
Brand New

MFS Investment Management
Created by: Lippincott
Identityworks
Lippincott
Press release June 18
Press release October 9

PZU
Revealed: May 10, 2012
Launched: May 12, 2012
The Branding Source
Brand New

Gjensidige
Created by: Dinamo Design
Revealed: October 24, 2012
Launched: December 2012
The Branding Source

Direct Line Group
The Branding Source

Belfius
Created by: Hoet & Hoet
Revealed: March 1, 2012
The Branding Source
There were also some smaller or less well-known companies and endeavours in this field that introduced noteworthy corporate identities during the year.

ITG
Created by: Landor Associates
Revealed and launched: January 23, 2012
Branding Source
Coinc
Created by: Saffron Brand Consultants
Launched: July 24, 2012
The Branding source
Leto Bank
Created by: The Brand Union
The Branding Source

EVO
Created by: Saffron Brand Consultants
Revealed: March 12, 2012
Saffron (archive)
The Branding Source

Paraf
Created by: Saffron Brand Consultants
The Branding Source

Life Financial Group
Created by: AIC
The Branding Source

Airlines


Many of the major airlines are still fighting for survival, and 2012 wasn't a big year for airline rebrands. Malaysia Airlines appears to have been the only flag carrier from a large country to introduce a new corporate identity this year. Still, there were several medium-sized airlines who introduced interesting new looks during 2012.

Fiji Airways
Revealed: August 17, 2012
Launched: 2013 (scheduled)
The Branding Source

Air Malta
Created by: Futurebrand
Revealed: July 31, 2012
The Branding Source

Malaysia Airlines
The Branding Source

Royal Brunei
Created by: Interbrand
Revealed: October 30, 2012
The Branding Source
Simpliflying

Volotea
Created by: Saffron Brand Consultants
Saffron (archive)
Pienso Logo Existo

Xiamen Airlines
Revealed: July 2012
Rologo

FastJet
Created by: SomeOne
Launched: November 5, 2012
The Branding Source

Germanwings
Created by: KW43
Revealed: December 6, 2012
Design Tagebuch
Germanwings (archive)

Corsair International
Created by: Dream On
The Branding Source

Automotive

If it's a shiny badge, it has to be a car logo.
SEAT
The Branding Source

Jaguar
Press release (archive)
Brand New

Datsun
Revealed: March 20, 2012
The Branding Source

Energy

Two major American electricity utilities introduced new corporate identities this year. They may be humdrum businesses that with identities that are a bit conservative, but they are also ranked quite high on the Fortune list.

Exelon
Created by: Futurebrand
Revealed: May 24, 2012
The Branding Source
Brand New

Duke Energy
Revealed: September 17, 2012
Launched: 2013 (scheduled)
The Branding Source

Direct Energie
Created by: Dragon Rouge
Launched: December 5, 2012
The Branding Source

EnergyAustralia
The Branding Source

The year also saw a new look for a few major petroleum corporations, including Spanish Repsol.

Repsol
Revealed and launched: May 29, 2012
The Branding Source

Terpel
Created by: CBX
Launched: December 2012
The Branding Source

Unión Fenosa Gas
Created by: Morillas
Corporate identity portal
Pienso Logo Existo

Butagaz
Launched: September 20, 2012
The Branding Source

Destinations

Country branding seemed to move in a colourful direction this year. With the exception of the Czech Republic, which went all in for a social media pun.

Tourism Australia
Created by: Interbrand Sydney
Revealed: December 6, 2012
The Branding Source

Czech Republic
Created by: Marvil
Revealed: June 28, 2012
Launched: 2013 (scheduled)
The Branding Source
Press release (archive)

Colombia
Vimeo
Brand New

Some examples of other noteworthy destination and location branding from 2012.

Düsseldorf
Created by: BBDO Proximity
Revealed: November 26, 2012
Design Tagebuch
The Branding Source

Sonoma County
Created by: Landor Associates
Revealed: August 15, 2012
Press release (archive)
Identity guideline (archive)
Brand New

Shrewsbury
Created by: & Smith and We All Need Words
Creative Review
Brand New

Brussels Capital Region
Created by: Base Design
Revealed: July 2012
Base Design
Creative Review
Design Tagebuch

Media

For logos TV and internet-related logos, see separate sections below.

Associated Press
Created by: Objective Subject
Revealed: February 23, 2012
The Branding Source
Objective Subject (archive 1, archive 2)

USA Today
Created by: Wolff Olins
Revealed: September 13, 2012
The Branding Source
Brand New

Comcast
Revealed and launched: December 10, 2012
The Branding Source

Universal Studios
Revealed: January 10, 2012
Branding Source

Eurovision
Created by: Studio Dumbar
The Branding Source

DC Comics
Created by: Landor Associates
Revealed: January 2012
DC Comics The Source (archive)
BP&O
Brand New 1
Co.Create

Hibu
Created by: Landor Associates
Revealed: May 2012
Launched: July 26 (scheduled)
Yell Group (archive)
DesignWeek
The Branding Source

DTG
Created by: VBAT
Revealed: October 2012
Launched: October 15, 2012
The Branding Source

Australian Associated Press
Created by: Charles Elena Design
Revealed: May 24, 2012
The Branding Source

Internet


Easily the biggest source of traffic for the blog this year has been the post about the redesigned Twitter bird. Twitter recognised the equity built into its bird icon and allowed a refreshed version of it replace its wordmark. Ebay is a somewhat older and more profitable Internet company that went in a similar direction.

Twitter
Launched: June 6, 2012
The Branding Source
AdWeek

Ebay
Created by: Lippincott
Revealed: September 13, 2012
The Branding Source
Brand New

Google Play
Revealed: March 6, 2012
The Branding Source

Rutube
Created by: Cuban Council
The Branding Source

Myspace
Revealed: September 2012
Brand New


Shutterstock
Created by: Lippincott
Revealed: May 2, 2012
Launched: May 2, 2012
The Branding Source
Brand New

Hotels.com
Created by: Lambie-Nairn
Revealed: February 14, 2012
The Branding Source
Lambie-Nairn (archive)
Lambie-Nairn pdf (archive)

TV

This year saw new logos from several leading private TV networks, including ITV in the UK and Univision in the US. There were also new corporate identities launched by the public broadcasters in several European countries, includingbthe Czech Republic, Hungary and Switzerland.

ITV
Created by: In-house
Revealed: November 15, 2012
Launched: January 2013
The Branding Source

TVA
Revealed: November 29, 2012
The Branding Source

?eská televize
Created by: Studio Najbrt
Revealed: April 19, 2012
Launched: September
The Branding Source

Univision
Created by: Wolff Olins
Revealed: October 17, 2012
Launched: January 1, 2013 (scheduled)
The Branding Source
Brand New
Univision press release (archive)

Telemundo
Revealed: May 14, 2012
Launched: December 2012
Press release (archive)
Brand New

Rede Record
Launched: February 26, 2012
The Branding Source

CTC
Launched: September 15, 2012
The Branding Source

D8
Revealed: September 2012
Launched: October 7, 2012
The Branding Source
Blog.Lenodal.com

Lifetime
Created by: Leroy + Clarkson
Revealed: May 2, 2012
The Branding Source
Brand New

TV Land
Created by: Trollbäck + Company
Revealed: May 9, 2012
The Branding Source
Brand New

Style Network
Created by: Gretel
Revealed: June 20, 2012
Launched: June 25, 2012
The Branding Source
Gretel (archive)
Vimeo
Brand New

UniMás
Created by: Troika
Revealed: December 3, 2012
Launched: January 2013
The Branding Source

MTVA
Revealed: July 2012
Launched: July 2012
The Branding Source

C More
Created by: Ohlsonsmith
Revealed: June 7, 2012
Launched: September 4 (scheduled)
The Branding Source

Vier
Created by: Why Not Associates
Revealed: June 14, 2012
Launched: September (scheduled)
The Branding Source
Creative Review

Retail

Rebrands in the retail sector seemed to introduce simple and elegant solutions to communicate brand values, from JCPenney's American square to Rebel's competitive Es.

JCPenney
Revealed: January 25, 2012
Branding Source
Brand New

Rebel
Created by: Hulsbosch
Australian Creative
Brand New
Marketing
The Branding Source

Penny Markt
Created by: Peter Schmidt Group
The Branding Source

Carulla
Created by: Smartbrands
The Branding Source

Jaju
Created by: Wolff Olins
Wolff Olins (archive)
Korea JoongAng Daily

General Optica
Created by: Summa
Brandemia
Summa (archive)

Eram
The Branding Source

E. Leclerc
Created by: Saguez & Partners
The Branding Source

Coopmart
Created by: Landor Associates (Hong Kong)
Revealed: June 27, 2012
The Branding Source

Restaurants

Two major fast food chains went for a cleaner, simplified and more contemporary look. Another went in a completely different direction.

Wendy's
Created by: Tesser, Inc
Revealed: October 11, 2012
Launched: Scheduled for March 2013
Press release (archive)
Brand New
AP

Domino's
Revealed: August 6, 2012 (New Zealand)
August 14, 2012 (corporate)
Corporate press release (archive)
Scoop.co.nz
AdAge

Arby's
Launched: September 2012
Brand New

Long John Silver's
Brand New

Food

The division of Kraft Foods into two companies brought one ridiculous name and two decent logo designs. This also seemed to be the year when just about every American maker of breakfast cereal introduced refreshed visual identities.

Mondelez International
Revealed: May 23, 2012
The Branding Source

Kraft Foods
Launched: October 1, 2012
The Branding Source

Kellogg's
Created by: Interbrand
The Branding Source

Quaker Oats
Created by: Hornall Anderson
Brand New
ABC News

MOM Brands
Created by: Duffy & Partners
Revealed and launched: February 21
The Branding Source
Brand New

Post
Brand New

Hillshire Brands
Created by: Duffy & Partners
Revealed: June 5, 2012
The Branding Source
Here's a selections of new designs for consumer brands in the food and drink category that stood out this year.

Senseo
Created by: Pearlfisher
The Branding Source

Campbell's Go
Created by: Deutsch Design Works
Deutsch Design Works
The Dieline

Lyons cakes
Created by: JKR
JKR (archive)

Fratelli Orsero
Created by: FutureBrand
Pripps Blå
Created by: Nine
The Branding Source

Sour Patch Kids
Created by: Landor Associates
Launched: April (or late March) 2012
BP&O
Behance Network (archive)
The Branding Source


Museums

Moving on to the more elegant, stylish and minimalist visual identities of cultural institutions. That includes museums, theatres and orchestras.

New Theatre
Created by: Interbrand Sydney
The Branding Source

Stedelijk Museum
Brand New

QAGOMA
Created by: Interbrand Sydney
Stand Apart (archive)
Brand New

Film Commission Chile
Created by: Hey
Hey (archive)
Pienso Logo Existo

Rijksmuseum Amsterdam
Created by: Irma Boom
Revealed: August 22, 2012
The Branding Source
Imprint
Brand New
Bold Monday

Moscow Design Museum
Created by: Lava
Lava (archive)
Fontanel
Brand New

Orchestre Symphonique Genevois
Created by: KW43
Corporate identity portal

Australian Youth Orchestra
Created by: Landor Associates (Sydney)
Launched: May 2012
The Branding Source
Desktop

Philbrook Museum of Art
Created by: Michael Bierut, Pentragram
Pentagram (archive)
Philbrook Museum (archive)
Brand New

Riksteatret
Created by: Bleed
Bleed (archive)
BP&O

Komische Oper Berlin
Created by: Blotto Design
Design Tagebuch
Blotto (archive)

Fins Cultureel Instituut voor de Benelux
Created by: Kokoro & Moi
BP&O


Konzerthaus Berlin
Created by: MetaDesign
The Branding Source

Luxembourg Philharmonic Orchestra
Created by: Pentagram (Berlin)
Launched: April 2012
Pentagram (archive)
The Branding Source

Perot Museum of Nature and Science
Created by: Pentagram
Revealed: May 31, 2012
Press release (archive)

National Museum in Warsaw
Created by: MesmerCenter
Revealed: March 2012
The Branding Source

Universities

The University of the Arts London played it safe this year, adopting a simple Helvetica logo. Similar institutions in other countries were willing to try out bolder ideas.

University of the Arts London
Created by: Pentagram
Creative Review

University of the Arts Helsinki
Created by: Bold
Revealed: November 27, 2012
The Branding Source

Utrecht School of the Arts
Created by: Thonik
Revealed: December 2012
Launched: 2013 (scheduled)
Vimeo
Creative Review
Corporate identity portal

Conventional universities tend to have more traditional visual identities.The new monogram for the University of California stood out not because of its design, but because of the ridiculous response it got from the school's alumni, who rejected it and ultimately forced it to be withdrawn.

University of California
Brand New
Co.Design


Vlerick Business School
Created by: Landor Associates
DesignWeek

Stanford University
Launched: November 2012
Brand New
The Stanford Daily

Non-profit

Pro-bono work for charities and other non-profit groups tends to be good platform for major agencies to show off their creative skills.
Alzheimer Nederland
Created by: Studio Dumbar
Studio Dumbar (archive)
Creative Review

Cancer Research UK
Created by: Interbrand
DesignWeek

American Red Cross
Created by: Turner Duckworth
Red Cross (archive)
Brand Standards (archive)
PRNewswire
Brand New

New Visions for Public Schools
Created by: Chermayeff & Geismar
Launched: November 2012
Logo Design Love

Other

Finally, here's a selection of other identity design work introduced in the past year that deserves attention.

Belkin
Created by: Wolff Olins
Revealed and launched: January 10, 2012
Branding Source

Adani
Created by: Wolff Olins
The Branding Source
Wolff Olins (archive)

MoneyGram
Created by: Landor Associates
The Branding Source

iD from Stride
Created by: Landor Associates
The Branding Source

Cloak & Dagger
Created by: Interbrand Sydney
Stand Apart (archive)
Desktop

Bookworld
Created by: Interbrand Australia
Brand New
Stand Apart (archive)

Melbourne Theatre Company
Created by: Interbrand
Stand Apart (archive)
BP&O

VanguardInc
Created by: Interbrand
Design Tagebuch
ePHOTOzine

JA Resorts & Hotels
Created by: Interbrand
Launched: October 1, 2012
The Branding Source

Deutsche Digitale Bibliothek
Created by: Interbrand
Corporate identity portal

Igloo (TV)
Created by: Interbrand Sydney
Stand Apart (archive)
Brand New

Malabar Gold & Diamonds
Created by: The Brand Union (Middle East)
Revealed: March 25, 2012
Launched: March 2012
The Brand union pdf (archive)

Daniel Jouvance
Created by: The Brand Union
Actulogo
Stratégies
Categorynet
Bahri
Created by: The Brand Union
Launched: April 2012
The Brand Union

Virgin Pure
Created by: FutureBrand
Launched: May 30, 2012
FutureBrand blog (archive)
The Drum

Deluxe Entertainment
Created by: Futurebrand
Brand New

Andbank
Created by: FutureBrand (Madrid)
Brandemia

Velatia
Created by: Futurebrand
Launched: September 17, 2012
The Branding Source

Music Choice
Created by: Siegel+Gale
Launched: January 2012
The Branding Source

Total Rewards
Created by: Siegel+Gale
Launched: March 2012
Siegel+Gale case study (archive)
Siegel+Gale press release (archive)
Brand New

Mindtree
Created by: Siegel+Gale
Launched: September 28, 2012
The Branding Source

Mount Sinai Hospital
Created by: Siegel+Gale
Launched: December 2012
Brand New
Mount Sinai Hospital (archive)

Actavis
Created by: Lippincott
Revealed: October 31, 2012
The Branding Source

Houghton Mifflin Harcourt
Created by: Lippincott
Brand New

Nuts.com
Created by: Michael Bierut, Pentagram
Pentagram (archive)
Brand New
BP&O
Co.Design

Mohawk
Created by: Pentagram
Launched: April 16, 2012
Brand New
Pentagram (archive)
Mohawk 1 (archive)
Mohawk 2 (archive)

Global Design Forum
Created by: Pentagram
Pentagram (archive)

Cohen Media Group
Created by: Pentagram
Pentagram (archive)

World Chess Championship
Created by: John Rushworth, Pentagram
Pentagram (archive)
Design Week
Co. Design

Republic Records
Created by: Pentagram
Pentagram (archive)

Here
Created by: Pentagram
Revealed: November 13, 2012
The Branding Source

Weight Watchers
Created by: Paula Scher, Pentagram
Launched: December 3, 2012
The Branding Source

Prague Zoo
Created by: Chermayeff & Geismar
Revealed: March 2012
Chermayeff & Geismar (archive)
The Branding Source

CFA Institute
Created by: Chermayeff & Geismar
Chermayeff & Geismar (archive)

Arcadia
Created by: Moving Brands
Moving Brands (archive)

Madefire
Created by: Moving Brands
Moving Brands (archive)
BP&O

7digital
Created by: Moving Brands
Moving Brands (archive)
Corporate Identity Portal

Weve
Created by: SomeOne
Revealed: October 25, 2012
Design Week
MarketingWeek
Brand New

Saint Laurent Paris
Revealed: July 2012
Facebook

Senac
Created by: Packaging Brands
Launched: August 5, 2012
The Branding Source


Móra
Created by: Zwoelf
Zwoelf (archive)
Identity Designed
YouTube
Brand New

Bloomsbury Institute for Pathogen Research
Created by: Igloo
Igloo (archive)
Brand New

Avis
Launched: August 2012
Brand New

Ving
Created by: Happy F&B
Revealed: December 13, 2012
Launched: December 19, 2012

Metsä
Revealed: February 9, 2012
Launched: February 2012
The Branding Source

Evry
Created by: Scandinavian Design Group
Revealed and launched: March 17, 2012
The Branding Source

Folkekirken
Created by: Jacob Jensen Design
Revealed: November 30, 2012
The Branding Source

KODA
Created by: Kontrapunkt
Launched: April 12, 2012
The Branding Source

Adveo
Created by: Summa
The Branding Source
Summa (archive)

4 comments:

  1. I really like your website. I come here for inspiration and also to see how and in what direction logo design and branding is trending without a bias and impartial reporting. I also LOVE not having to read comments from design students and critics who do not have a portfolio of themselves to back up their design values and understanding.
    Keep up the great work and looking forward to the upcoming year.
    Is there a donate button?

    ReplyDelete
  2. Congrats! The blog is awesome, the work you do is quite professional. Cheers and have a nice 2013!

    ReplyDelete
  3. Great review and thank you :)

    ReplyDelete
  4. All business logo design are looking very good.Thanks for sharing such types of list here.

    ReplyDelete