Wednesday, January 16, 2013

New logo: Intu


Capital Shopping Centres is UK real estate company that operates fifteen shopping centres around the UK. Yesterday, January 15, it was announced that the company would change its name to "Intu", creating a new national brand. The shopping centres, that until now have been branded independently, will also be taking the Intu name in May.

The new visual identity was also unveiled yesterday. It features a bird icon in the new orange and black signature colours. Landor Associates were reportedly involved in this project.

Previous logo.

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Capital Shopping Centres
Presentation
Telegraph

2 comments:

  1. Stupid idea, how to lose the local identity of each centre to a large bland corporation.

    ReplyDelete
  2. Lintu means a bird in Finnish.

    ReplyDelete