Spotify is a music streaming service that started out in Sweden in 2008 and has since expanded to a number of other territories, mostly in Europe and the United States. Although still not making a profit, it has been quite popular in some circles where it is replacing the likes of iTunes. Last week, it launched a major new ad campaign, which also quietly introduced a new logo.
The previous logo had been with the service since it was in non-public beta and had that charming up-start feel to it with a quirky sans serif. Its icon used to be a close-up on the beams radiating from the O in the logo.
While the rest of the logo has been scrapped, the icon has been maintained and simplified. It is now a part of the logo, with the name written in Gotham.
One of the new ads: