The Moscow Zoo is one of the oldest zoos in Europe, founded in 1864. As the zoo gears up for its 150th anniversary, a new visual identity system was unveiled last week, on October 17. It was developed by RIA Novosti, the country's leading news agency.
The new system introduces bright new graphics and logos. The logo comes in four variations with different colours and patterns made up of animals – a pelican, a pheasant, a dolphin and a squirrel in green, purple, blue and yellow. The agency also worked on new signage. The Museo typeface is used heavily in all applications.