MTV Media is Finland's largest commercial broadcaster. It was founded as Mainos-TV in 1957, which makes it one of the oldest private broadcasters in Europe. Today it has grown into a large audiovisual company with three national free-to-air channels, a national radio network, a bunch of sports and entertainment channels and online operations. Yesterday, August 29, MTV unveiled a new company logo as the first part of a company-wide identity programme.
The development was lead by DixonBaxi, who worked with MTV to clarify their strategy. They also helped building a new brand architecture and will bring the company's many brands to life across platforms later on. Two Finnish agencies were also involved, BrandWorxx worked with brand hierarchy and analysis tools, while Family Inc updated business-to-business advertising.
At the moment, the logo is the only element to have been revealed. It combines a circle shape with a corporate red colour. The identity is built around the new brand positioning "MTV for Experiences". Stay tuned for more on this project later this autumn.