The troubled American car manufacturer Chrysler has been gradually acquired by Italian competitor Fiat in the years following the financial crisis. The acquistion was finished this month, effectively merging Chrysler into Fiat. The new company is called Fiat Chrysler Automobiles and a new logo was introduced yesterday, January 29.
The new logo was designed by Robilant Associati in Rome. It makes use of the company initials, with forms inspired by the three basic shapes, square, circle and triangle.
Most notable about this change would appear to be the end of Chrysler's "pentastar" symbol, at least as a corporate mark. It was created by Lippincott & Margulies and introduced over 50 years ago.