Tuesday, May 9, 2017

HLN wants to hit home with simplified logo




HLN (formerly CNN Headline News) is CNN's sister channel in the US, offering news in the day and various "true crime" shows at night. It has had a hard time defining itself, but has recently decided to focus on stories relevant to middle America with the tagline "News that hits home". Perhaps as a part of this strategy, it introduced a new logo yesterday (May 8).

The HLN logo was redesigned as as recently as 2015. The new logo is a simpler rendition of the network's name, dropping the speech bubble holding shape. On screen it appears in a blue square.

NewscastStudio has more coverage of the new graphics.

Previous logo.

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